Reality Check

Reality Is Your Friend

Few entrepreneurs understand the nuances of how marketing works or why. Quite often they become paralyzed and don't know what to do next. It's too easy to get mesmerized by all the shinny new marketing objects there are to choose from. They think the current or next “hot” marketing tactic will finally be that magic bullet they've been waiting for. 


Never Ignore Your Friends


Strategy is big picture planning that’s done prior to any to using any tools or tactics. If you want to build a house would you immediately start digging a hole or would you wait until you had a solid foundation? Logic dictates first you hire an architect to develop a plan. Only then after the plan is approved, would you obtain the permits, order the material, hire the carpenters, plumbers, electricians and begin the project. 


Too often entrepreneurs fail to operate with a clear strategic plan. They string together a bunch of random tactics in the hope that if they spend enough money it will lead to a cavalcade of customers. They throw up websites, do social media, runs ads, and then wait and wait for the money to come rolling in. 


Far too often small companies imitate the tactics of large companies. However large companies have a different agenda and a much larger budget along with different priorities than do small companies. Big companies have a board of directors, shareholders, along with various levels of management, including any number of political agendas to consider. 


Small companie have but one objective, make a profit. 


Marketing is one of the most deceptive skill sets in existence. Shooting from the hip with hunches and hope is seldom a wise strategy when so much is riding on those decisions. 


Just Imagine having a strategy that eliminated the nightmare of playing guessing games and wondering what to do next. One that was based upon your particular budget and your precise needs? One that allowed you know exactly what you need to do next and why? 


A strategy that provided rational and practical steps necessary to grow your business so you could remain focused on what’s most important, so you could actually enjoy running your business again!


When you’re tired of winging it, I’m the guy to call 818 268 8700 and ask for Brian 


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