Many entrepreneurs are unaware of the nuances in marketing and the fundamentals of how marketing actually works. They live to find the next “hot” marketing tactic that will finally be that magic bullet. Today it's easier than ever to become mesmerized by all the shinny new marketing objects available.
Why Clarity Is Essential
Strategy is big picture planning that's done prior to any to using any tactics. If you were to build a house would you immediately start digging holes? Logic dictates first you would hire an architect to develop a plan. Then only then after the plan is approved, would you obtain the permits, order the materials, hire the carpenters, plumbers, electricians and begin the project. Because having a solid foundation to build upon is essential whether your building a house or a business.
Too often businesses neglect to operate with a clear strategy. They string together random tactics in the hope that if they spend enough money it will lead to an avalanche of customers. They put up a website, do some social media, runs ads, and then sit back and wait and wait for customers to come flooding in.
One common mistake small and medium sized companies make is they imitate the tactics that large companies employ. But large companies have a far different agenda, different priorities and a much larger budget. Big companies also have a board of directors, shareholders, along with various levels of management consider.
Whereas smaller companies have one objective - make a profit.
Marketing is one of the most deceptive skill sets in existence. Shooting from the hip with hunches is seldom a wise strategy when so much is riding on those decisions.
Imagine running your business with a strategy that eliminated the nightmare of playing guessing games and wondering what to do next. One that is based upon your budget; your needs and insisted you understood exactly what must be done next and why.
Imagine having a strategy that provided the rational and practical steps required to grow your business so you could remain focused on what’s most important and actually enjoy running your business again!
When you’re tired of winging it and playing guessing games, I'm the guy to call - 818 268 8700 to talk to Brian Bodnar