2 Choices
In Business
And Life
Fit In
Or
Stand Out

If You Choose

To Fit In 

You Will Disappear

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Will You Stand Out?

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Differentiation

A Strategic And Tactical Advantage 

That Special Something 

That Makes Your Business 

Stand Out From All The Rest



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Competitive Advantage

Something That No Other Business Can 

Or Is Willing To Do

But It's Something You Must Do 

Because Today's Crowded Marketplace Demands It

You Can't Afford To Blend In

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What’s Both Incredibility Sad  

And Extremely Perplexing 

Is Why So Many Businesses 

Adamantly Refuse To Stand Out

From Everyone Else In The Universe

If You Can't Quickly And Easily 

Explain How You're Different

You're Not!


Standing Out Is Far More 

Than Some A Wild Or Crazy Stunt

Doing Something To Create Attention Has Its Place


A Much More Profound And Lasting Way To Stand Out 

Create Or Be Something 

That Causes People To Stand Up And Take Notice 


That Something Special That Cannot Be Ignored

Something That Matters

To That Very Special Group 

The People In Your Tribe

Those Individuals Who Like What You Offer 

And Choose To Do Business With You


 Demonstrate That You Care


Create A Product You Are Proud To Stand Behind 

When Things Go Wrong 

Refuse To Hide Behind Excuses 


Do That

Then Guess Who Will Never Forget You?