2 Choices In Business As In Life Fit In Or Stand Out
You Can't Do Both
If You Choose
To Fit In
You Will Disappear
Do You Stand Out?
Differentiation
A Strategic And Tactical Advantage
That Special Something
That Makes Your Business
Stand Out From All The Rest
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Competitive Advantage
Something That No Other Business Can
Or Is Willing To Do
But It's Something You Must Do
Because Today's Crowded Marketplace Demands It
You Can't Afford To Blend In
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What’s Both Incredibility Sad
And Extremely Perplexing
Is Why So Many Businesses
Adamantly Refuse To Stand Out
From Everyone Else In The Universe
If You Can't Quickly And Easily
Explain How You're Different
You're Not
Standing Out Is Far More
Than Some A Wild Or Crazy Stunt
Doing Things To Create Attention Has Its Place
A Much More Profound And Lasting Way To Stand Out
Create Or Be Something
That Causes People To Stand Up And Take Notice
Be Remarkable
Do Or Be Something Special That Cannot Be Ignored
Something That Matters
To That Very Special Group
To Those Individuals
Who Choose To Do Business With You
Demonstrate That You Care
Create A Product You Are Proud To Stand Behind
Then If Things Go Wrong
Refuse To Hide Behind Excuses
Then Guess Who Will Never Forget You?