In Business As In Life You Have 2 Choices Fit In Or Stand Out
You Can't Do Both
But
If You Fit In
You Will Disappear
Do You Stand Out?
Differentiation
A Strategic And Tactical Advantage
That Special Something
That Makes Your Business
Stand Out From All The Rest
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Competitive Advantage
Something That No Other Business Can
Or Is Willing To Do
But It's Something You Must Do
Because Today's Crowded Marketplace Demands It
You Can't Afford To Blend In
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What’s Both Incredibility Sad
And Extremely Perplexing
Is Why So Many Businesses
Adamantly Refuse To Stand Out
From Everyone Else In The Universe
Standing Out Is Far More
Than Some A Wild Crazy Stunt
Creating Attention Has Its Place
A More Profound And Lasting Way
To Stand Out
Do Things That Cause
People To Stand Up And Take Notice
Be Remarkable
Do Things That Cannot Be Ignored
Matter To That Special Group
Those Individuals
Who Choose To Do Business With You
Demonstrate That You Care
Stand Behind Your Product
Then If Things Go Wrong
Refuse To Hide Behind Excuses
If You Do This
Guess Who Will Never Forget You?