Will You Stand Out?
Differentiation
A Strategic And Tactical Advantage
That Special Something
That Makes Your Business
Stand Out From All The Rest
Competitive Advantage
Something That No Other Business Can
Or Is Willing To Do
But It's Something You Must Do
Because Today's Crowded Marketplace Demands It
You Can't Afford To Blend In
What’s Both Incredibility Sad
And Extremely Perplexing
Is Why So Many Businesses
Adamantly Refuse To Stand Out
From Everyone Else In The Universe
If You Can't Quickly And Easily
Explain How You're Different
You're Not!
Standing Out Is Far More
Than Some A Wild Or Crazy Stunt
Doing Something To Create Attention Has Its Place
But A Much More Profound And Lasting Way To Stand Out
Create Or Be Something
That Causes Clients To Stand Up And Take Notice
It’s What Seth Godin Calls
A Purple Cow
That Something Special That Cannot Be Ignored
Something That Matters
To That Very Special Group
The People In Your Tribe
Those Individuals Who Like What You Offer
And Choose To Do Business With You
One Way To Stand Out
Demonstrate That you Care
Create A Product You Are Proud To Stand Behind
More Importantly Stand With Your Tribe
When Things Go Wrong
Refuse To Hide Behind Excuses
Create Your Own Purple Cow
And When You Do
Guess Who Won't Forget You?