Can You Remember Even One Ad
You Saw On TV Last Night?
Marketing Icon Seth Godin
States The Average American
Is Exposed To Over One Million
Marketing And Advertising Messages Yearly
All Vying For Your Attention
All Attempting To Change
How You Think
And How You Act
If You Don't Have A Clear Differentiating
Idea, Plan Or Program
You Will Not Stand Out
And Your Customers Will Forget You
If All You Use To Motivate Buyers
Is Based On Price
It Becomes A Race To The Bottom
Because There Will Always Be Someone Who Will Charge Less
Think Amazon