In Business As In Life

You Can Fit In Or Stand Out

But If You Fit In - You Will Disappear

Famed marketing guru and author Seth Godin estimates the average American is exposed to over  one million  marketing messages yearly  

One million messages all vying for your attention

 all trying to change how you think and how you act  


Without A Clear Differentiating Idea

All You’re Left With To Motivate Buyers Is Price

Which Then Becomes A Race To The Bottom